Covid 19 Webinar | Impact of Covid on the Psyche of Women

17 Aug 2022 6:00 PM 1 hour 30 minutes

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Madras Management Association (MMA)

Covid 19 Expert

About this Webinar


This is a FREE WEBINAR on Covid 19

Schedule : Aug 17th 2022 Time: 6:00 pm IST

Is this a LIVE WEBINAR : yes, this will be a live webinar

Is this an ONLINE WEBINAR : yes, you can attend this webinar online by clicking on the Button "Go To Event"

About the Speakers : 

Madras Management Association (MMA)


About the Event :


Anju has been with Quantum since 1998. She has worked with a multitude of clients and has partnered with many blue chip companies to answer their most important questions. She is passionate about consumer evolution and trends in consumption. She is passionate about brands and is constantly thinking about how might we create more powerful and engaging relationships between consumers and brands.

In her journey spanning over 23 years, she has interacted with women across the length and breadth of the country and across various class and income levels. As a result, she is able to see and map patterns of change and also determine the underlying solid structures. She has been deeply involved with brands that present progressive women narratives such as Titan Raga and Tanishq.

She has been a keen observer of the turn of the century, new target audiences such as Millennials and GenZ, the phenomenon of social media and its impact on psyche, esteem and aspirations of an entire nation.

She is an avid reader and has used her study of theories in the field of psychology, sociology and behavioural economics to create new models of thinking in Quantum. She partnered with NIMHANS to create a new model on understanding consumer psyche. She has also worked with Wharton to develop a model on persuasion pathways. She has been visiting Faculty at IIM, Bangalore. She has also delivered many talks in Corporate Forums, academic Institutions and Client events.

When she is not working, she loves to travel, read, binge watch Reality TV and watch films.

She is a working mother and has an 18 year old. She has managed motherhood and work because of a strong support system of parents, in-laws and husband.

If she was not in Research, she might have been a Bartender because she likes people to let their hair down and have a good time.