About this Webinar
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
This session will be recorded and sent to everyone who has registered. Register now!
Level : Beginner
Two big trends over the last decade just refuse to die.
The Sales Funnel and the Online Course.
The trouble is that few small businesses understand how a Sales Funnel works and Online Course platforms cost an arm and a leg to operate.
But did you know that both can be delivered by email?
In the first part of this 2-hour interactive workshop, we'll create our first sales funnel using these three email automation tools:
2. Active Campaign
Our sales funnel will include:
1. An initial trigger to join a sequence
2. An initial email promoting a webinar
3. A second email introducing an upsell
4. A third email introducing the main product
In the second part of this workshop, we'll create an email-delivered mini course using the same tools, however this email sequence will contain:
1. An initial welcome email
2. A sequence of weekly lessons
3. An invitation to another course
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
Dante St James is one of Australia's most accredited and recognised digital skills trainers, having started coding his own games on a Commodore 64 in 1985, to building websites from 1996 and having worked in media, marketing and technology since then. Having seen the rise of the web, web 2.0, social media and now the beginnings of the metaverse, Dante has maintained a place at the forefront of technology for nearly four decades.
Now based in the Northern Territory, Dante has been recognised as a finalist for three years running in the NT Digital Excellence Awards, has been selected as one of five accredited trainers for Meta (Facebook) Australia, holds training contracts for Google’s Digital Springboard program and working with the Australian Government’s Digital Solutions and Entrepreneurship Facilitators programs.
Dante has accumulated 107 certifications in various technologies and business skills, which he sees as vital for training businesses in today's most important digital platforms.
#email #marketingautomation #sequences
About Digital Solutions - Australian Small Business Advisory Services
The Digital Solutions program is built to help small business owners develop their digital marketing skills, from social media to building a better website, making online sales, creating Google and Facebook Ads, and more. All with the advisory and guidance of experienced industry experts who keep you on the right track and help you learn with step-by-step support and check-ins.
In almost four years we’ve helped over 15,000 small businesses in QLD, WA and NT to become more confident with digital marketing. With generous support and sponsorship from the Australian Government, you can access over $1,000 value in business advisory, training and online resources for only $44.
At this event, we’ll discuss how our program works and how we can help you to build a more resilient business.
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.